On Diamonds, Buying and Enjoying
Diamonds.
They fascinate, allure, thrill and provoke the deepest emotions. They are cold as ice to the touch but speak of the warmest feelings. If you are out to get one, make sure you really mean to say what these sparklers are whispering with their vivid yet personal play of light. Some think of diamonds as luxury, status symbols, toys for the rich. But their true meaning goes much deeper than that. They are a reflection of everything that defines us as human: imagination, beauty, love, timelessness.
The purchase of a diamond is one of the most personal things you will ever do in your life. No matter what stone you buy, you can be sure it will be as unique as all of the feelings you are expressing by giving it to somebody you care for. We want you to be sure that the diamond you get is the right one, and there is just one way to do that: learn what it is that you are about to buy and find out how to make it the best possible representation of your feelings.
What is it that you try to portray with the diamond you are about to buy? Do you want it to stand out or do you want it to be noticed only by those who care to look closely? Do you want it to be a unique fashion statement or do you prefer the classic look of a simple colourless round solitaire? Have you considered the budget for your purchase? What do you really know about diamonds aside from the fact that they are the hardest thing on Earth and are sold in tiny expensive pieces?
If you know the answers to most of the questions above, you are off to a great start in selecting a diamond of your (and perhaps somebody else's) dreams. If not, this section will help you get those answers straight.
While the overall look of the diamond and the piece of jewellery that will hold it is completely up to your taste, there are certain properties of diamonds that can be quantified very efficiently and should be treated as such: quantitative ratings of a stone's quality. But to understand what they really mean, you need to familiarize yourself with what actually makes a high quality diamond.
